WE ARE ROOTS
Roots was founded in June 2014 after a need was identified that smaller FMCG companies wanted to penetrate the rural market in SA but did not necessarily have the budgets that large multinationals have.
We started Roots with the dream to not only grow our people but grow and establish brands in our Townships that was labelled to be too expensive for our townships and never available.
We succeeded in this dream and keep expanding our brands, our people and our reach in the main market every day.
We are a level 2 BEE company and constantly endeavour to improve our communities.
ADRIAAN SMIT
Managing Director
BONGANE NTOMBELA
Area Manager
KZN
LUCKY MMOPE
Area Manager
Gauteng North
PHILLIP MOTHUPA
Area Manager
Gauteng South
COLIN BELL
Area Manager
Gauteng North
OUR MANAGEMENT TEAM
OUR SERVICES
What Roots can offer you...
AVAILABILITY
We firmly believe that you have to start with having your products available before anything else! Product on the shelf means product ready for sale.
SALES
We drive sales through positive product awareness and consistent delivery of service that gives our customers the confidence to invest in the brands we are selling. We respect our customers and want to build their business with our brands.
MERCHANDISING
The value of optimal merchandising is a key to driving volume. We believe in doing this to the best of our ability to ensure merchandising that changes shopper behaviour.
VISIBILITY
We ensure that we have the best possible brand positions for all our brands - not only the products but also the rest of our activation items.
EXECUTION
We execute with passion knowing that everything we touch in trade have an impact on volume. Brilliant Execution is the difference between winning and losing.
AUDITING
We audit every outlet at least once a month on availability, pricing, activation and merchandising. We do this with photograph verification backed by a robust reporting system that gives us real time reports on all aspects of our business.
QUOTES FROM OUR MANAGERS • DISTRIBUTORS • CUSTOMERS
- Ariaan Smit -
"There are only two options in life-make progression or make excuses. We choose progression in Roots!"
- Bongane Ntombela -
"The speed of the boss is the speed of the team! And we are running!"
- Colin Bell -
"Roots you have significantly improved our basket of premium goods into the main market! Thank you!"
- Market Big Save -
"My Jameson is flying!"
- Nthabi’s Tavern • Gladys -
GET IN TOUCH
We offer services that will enhance your business, and will benefit your customers.
From idea to execution, we love doing things better.